If there’s one company that EVERYONE recognizes by its logo, I would say the Golden Arches are the most notorious. McDonald’s has done a very good job of building brand recognition since its inception. So much so that people of all ages, from all over the world, recognize its logo. In recent years, brand loyalty and image have become a different story altogether but a visit to McDonald’s website shows they are trying to repair that image.
McDonald’s website now features healthier options, at least in contrast to it’s world famous Big Mac. I noticed the website makes an effort to explain nutritional information and gives hints on staying healthy. From a strongly anti-fastfood point of view, their efforts seem a bit laughable but at least they are making an effort.
Since brand recognition is McDonald’s strong point, I took notice of their logo use while I was browsing their website. The golden arches are predominant on every page, however their use of the logo did not seem unusually different than other companies use of the logo. Their branding secret appears to lie in longevity. The fact that they continue to advertise based on nostalgia and good family time plays on that nostalgia and adds tremendously to brand recognition.
I agree! The McDonalds logo is probably the most recognized logo in fast food. I was also shocked to see these healthier options instead of continuing with the ever-so-growing popular dollar double cheeseburgers.
ReplyDeleteAlso, I noticed McDonalds uses the same promotions yearly. It creates nostalgia for all McDonalds consumers knowing that each year they can get a free fry by peeling off one of the tickets off their large sodas. Pretty nifty trick I'd say!
Jessica - To your first point about brand recognition, you're absolutely right. My my oldest daughter was about 18 months old, she once saw a McD's logo (rather than golden, it was white on a black background) and immediately exclaimed, "McDonald's!"
ReplyDeleteWe were floored. At that point in her life, she had seen very little TV and it was doubtful she had read many magazines or cruised the Web. Perhaps we had taken her to the Golden Arches once -- if that -- at that point in her life.
Don't know how they do it...