As the sole user of my home computer, I was curious to see what ad server’s had gleaned about my likes and dislikes based on my internet browsing history. To find out, I visited www.jeep.com. I clicked through the pages as if I were actually interested in making a buying decision or at least gleaning information. During the time I was on the Jeep website, I did not see one ad on the page. I found this to be curious because most websites have sponsors and some type of ads running off to the side.
Disappointed in my research so far, I clicked off of Jeeps website to Google and searched typed “jeep” in the search engine. Having already entered my zip code in the Jeep website, I would expect any “smart” ad server would have run ads for local jeep dealers. There were several ads for discount jeep dealers but nothing local, which I found a little disappointing.
Glad you tried this experiment.
ReplyDeleteThere are a number of factors that can influence Google's AdSense and AdWords programs performance on your computer. These could include:
- Your Web browser settings
- Ability for a site's cookies to share info w/ Google
- Your Internet provider's choice of what info to reveal (For example, I use Comcast in Saint Paul, MN. Often, Google and other sites with the ability to determine location peg me in Inver Grove Heights, a suburb about 15 miles away. Am guessing Comcast has a major facility/servers located there.)
Better yet, for advertisers -- the growing number of mobile phones with GPS. This often can pinpoint one's EXACT location. We'll be seeing a lot of this technology used by advertisers in the near future.
I'm sure you're right! And after this weeks pizza video that gets a little scary :)
ReplyDelete