My impression of the Minnesota Twins website was less than favorable. I have a relatively fast internet connection (10mbps) but the site was extremely latent and content heavy. I have been on the website for a few minutes now and content is still loading… very frustrating from an internet browsing point of view. I do want to know how the Twins did during their last game, so I am still on the page, hopefully that I will see the score soon.
I notice that the site is funded by sponsorships, advertising and ecommerce. A Twins jersey is catching my eye at the moment. There are also ads for joining the US Army and from AT&T, enticing potential consumers with the Blackberry Torch. I would say marketers on this site are using a very general predictive model to determine what ads will appeal to the majority of visitors to this website.
I see what you mean by content heavy. I've noticed constant videos playing one after another after leaving the homepage up, from advertisements of Dove products to highlights of the last Twins game. Even though dial up connections are a time of the past, I could see frustration in those who have slower internet connections, or even maybe by Smartphone.
ReplyDeleteThe background is enticing. It brings in the viewer to realize that Target field is brand new as of this year, and is a hotspot for baseball fans to be interested in seeing first hand.