Jeep’s website makes good use of eye tracking technology by placing the most important information on their page in the upper left hand corner. There is an option to see their vehicle lineup and also an option to find a dealer in your area positioned in this prime webpage real estate. They also keep headlines short and to the point. If the reader is interested in more info on the topic, they can click for the rest of the article or product description. Their site is clean and easy to navigate. I was impressed with how easy it was to find a local dealer, even including maps and directions which I recognize as being anticipatory customer service. While the site is most likely set up to be informative, it is a very useful tool for someone who is looking to find out about or purchase a Jeep vehicle.
On a side note, I was disappointed to see that Jeep did not incorporate breadcrumbs in their site navigation. They did however use the alt tag on their logo which always takes the user back to the home page.
I agree, Jeep utilizes eye tracking very effectively. I personally enjoy Jeeps and have often thought about purchasing one. I found myself gazing at the center of the screen watching the different models being portrayed in different environments. A+ to Jeep for their eye attracting site.
ReplyDeleteI have noticed that on nearly every major corporations website that their emblem or logo will bring you back to the main page. It is quite effective and convenient. Great observations!
Eye tracking, biometrics meet webpage design.
ReplyDeleteYou are right, the site is easy to navigate.
It sure appears as though Jeep got their moneys worth with the web site design team. The right information diplays at very natural locations to be observed.
As we search for information it is rather natural for the eye to move leftward in a search type action. Eye tracking fits almost too well for it to be unplanned or designed into the site. This type of natural observation makes the site feel more friendly.
The construction of this theme follows thoughout the site and into the deep pages. A good and complete design. More sites should be as uniform and detailed.