As a consumer who frequently shops online, I would be interested in being a panel data participant. The idea intrigues me because it takes the guesswork out of streamlining websites to meet customer needs. The other methods discussed in chapter 10 seem a bit like searching for a needle in a haystack, tons of legwork with minimal results.
In retrospect, there have been numerous times when I have been frustrated by a websites layout or complete inaccessibility to products or information that I am searching for. Analyzing panel data seems like the perfect solution to this problem because it would allow me, the user, to have some say in how sites are set up.
Now if only I could figure out how to participate!
I tend to agree. Being aware of how consumers interact with a website would help guide website how to create a more friendly user interface, and it would increase customer satisfaction knowing that their voice and opinion have been heard and acted upon.
ReplyDelete